Hi, I’m Mana! I’m a curious thinker and prolific tea drinker. I am interested in the intersection between design, engineering and art, and how it can make a significant impact on people’s lives. By creating high-quality design solutions, I aim to optimise products and services, alleviating peoples’ frustrations, and increasing their satisfaction.

After completing an engineering degree in 2020, I completed a UX/UI course in 2021. I have 3+ years of freelance experience in the UX field, mainly working on numerous projects for friends and family, and revising my UX course projects, in between my further studies and passion projects.

Graphic of a brown-skinned woman wearing hijab. Her name is Mana Asif (pronounced: "maa-na ah-sif.") Her pronouns are she/her.

My Skills

    • Adopting the double-diamond method design process for end-to-end projects.

    • Applying usability principles/heuristics to design solutions.

    • Conducting user research through interviews, surveys and observations.

    • Identifying user/client wants, needs & pain points to synthesise ideas or perform rapid ideation.

    • Producing empathy maps, affinity maps, user personas, storyboards, customer journey maps, user scenarios, user flow diagrams & business model canvases.

    • Organising information architecture and generating site maps.

    • Performing heuristic evaluations, competitor & SWOT analysis.

    • Conducting usability testing, including A/B testing, to measure the effectiveness and functionality of a design.

    • Iterating features and prototypes to improve a product.

    • Creating content, copywriting, and considering content strategy while designing.

    • Applying visual design theory, Gestalt principles, accessibility guidelines, UI design patterns and best practices, atomic design, typography, and iconography.

    • Gathering design inspiration and producing mood boards.

    • Responsive web design for various screen sizes & types of devices.

    • Wireframing and producing high-fidelity clickable prototypes.

    • Designing apps for iOS (human interface guidelines) and Android (material design).

    • Developing design systems and style guides.

    • Creating simple graphics and branding assets (e.g. logo, favicon, Open Graph, social media posts).

    • Analysing webpage code and properties using browser inspector (DevTools)

    • Developing websites using HTML, CSS and Javascript

    • Making webpages responsive using media queries and Bootstrap

    • Preparing design systems and assets for handover to developers, utilising consistent grid systems and styling

    • Tracking the behaviour of website visitors using HotJar Heatmaps and Google Analytics

    • Creating websites using low-code or no-code Content Management Systems (CMS) like Webflow and Squarespace

    • Effective written and verbal communication

    • Problem-solving

    • Resourcefulness

    • Empathy & active listening

    • Collaboration & teamwork

    • Adaptability

    • Organisation & punctuality

    • Analytical & critical thinking

    • Continuous improvement & professional development

    • Growth mindset

    • Conflict resolution

    • Design tools: Figma and Canva

    • Whiteboarding &ideation tools: Miro and Figjam

    • Project management tools & systems: Trello, Asana, Notion and Gantt charts

    • Website analytics: Google Analytics and HotJar heatmaps

    • Front-end coding languages: HTML, CSS, Javascript and Bootstrap

    • Coding tools & frameworks: Visual Studio Code, CodePen, CodeSandbox and GitHub repositories

    • Collaborative & cloud tools: Google Drive, Microsoft 365, Box, OneDrive

    • Productivity tools: Microsoft Office suite and Google Workspace

    • Team communication tools: Slack, Zoom, Microsoft Teams, Google Meet, and Skype for Business

    • Agile methodologies: Scrum and Kanban

My CV/Resume is available upon request. Please contact me for it.